A few months ago my sister declared flippantly that she was 'one of those maximisers, maximosers or something' and couldn't remember the name of the 'other type.' Well being a fan of any tool that helps you gain some insight about yourself, off I went to investigate.
It appears to have originated in marketing and a book called, 'The Paradox of Choice' that argues that no choice is rarely good, some choice is OK but too much choice can cripple us - especially 'maximisers'. You see maximisers are those that have to research, ponder and research some more before they can make a purchase. Give them lots of choice and a lot more pondering is necessary. What's more, a maximiser can buy something and then be agitated if a new, and possibly better, product comes out.
Sufficers on the other hand are happy with 'good enough' and the 'what might have been' doesn't trouble them. That's me.
Looking at a holiday I once took with my sister to Istanbul I think the maximiser/sufficer dichotomy was extremely apparent. When I go on anywhere, I float around and just absorb what I stumble across. I am happy to! However, holidaying with my sister was absolutely brilliant. No research stone had been left unturned so my floating was channelled into a very packed and fulfilling experience of Istanbul. So although sufficers are more easily pleased, my advice to them would be: always take a maximiser with you on holiday!
Good enough but not great!!!